Last updated: October 2026
Who I Am
The Marketing Watchdog provides independent marketing consultancy services for UK businesses. For any privacy matters, contact me at info@themarketingwatchdog.com.
What I Collect and Why
When you complete a form on my website, such as requesting a free audit, asking for a proposal check or downloading the 61-page report, I collect the details you submit. This typically includes your name, work email, company website, your role, what you pay your agency each month, what prompted the request, your agency’s name, your phone number if you give it, and anything you add in the notes.
When you forward an agency report, invoice, proposal or contract, I use it only to audit it and reply to you. These documents can contain other people’s names, such as your agency’s staff. I keep them confidential, never share them with your agency or anyone else, and delete them once I’ve sent your audit, unless you’re a monthly client or ask me to keep them.
I use this information to deliver the service or resource you requested, to contact you about your enquiry, and to send you marketing communications about my services.
If you request a free audit or a proposal check, I’ll email you about that request, including follow-ups. If you download the 61-page report, I’ll send it and occasional emails about checking your agency’s work. Every email includes an unsubscribe link, and you can opt out at any time.
When you visit my website, I use cookies and similar technologies to collect information about your browsing behaviour, including pages visited, time spent on site, and referral source. This helps me understand how visitors use my website, measure the effectiveness of my advertising, and deliver relevant advertisements to you across other platforms.
Cookies and Tracking Technologies
My website uses the following technologies:
Essential cookies are required for the website to function properly, handling basic operations such as page navigation and security.
Google Analytics 4 helps me understand how visitors interact with my website by collecting usage data. This data is processed by Google.
Meta Pixel (delivered via Google Tag Manager) allows me to measure the effectiveness of my advertising campaigns and build audiences for targeted advertising on Facebook and Instagram. This data is processed by Meta.
Microsoft Clarity records how visitors use pages, such as clicks and scrolling, so I can fix confusing ones. This data is processed by Microsoft.
Matomo counts visits without cookies, as a check on the other tools.
Some measurement data passes through my own server-side tagging on Google Cloud before it reaches Google and Meta, and form submissions reach Meta through its Conversions API.
How I Use Your Data for Advertising
I may use the contact information you provide to create custom audiences on advertising platforms including Meta and Google. This allows me to show relevant advertisements to you on those platforms, or to find other people with similar characteristics who may be interested in my services.
Who I Share Your Data With
I share your data with the following service providers, solely for the purposes described in this policy:
MailerLite manages my email communications. When you provide your email address, it is stored and processed by MailerLite to deliver my emails to you.
Google provides website analytics and advertising services. Google processes browsing data collected through cookies on my website.
Meta provides advertising services including conversion tracking and audience building. Meta processes browsing data and any contact information I upload for audience matching.
Cloudflare provides DNS and security services for my website and may process your IP address as part of delivering these services.
Microsoft provides Clarity, which records how visitors use the site.
Google Cloud and Stape run the server-side tagging that passes measurement data and form submissions to Google and Meta.
Amazon Web Services hosts my website.
I do not sell your personal data.
International Data Transfers
Some of my service providers process data outside the United Kingdom, including in the United States. Where this occurs, appropriate safeguards are in place to ensure your data receives an adequate level of protection.
How Long I Keep Your Data
Contact and enquiry data is retained for up to 36 months from your last interaction with me. If you become a client, data is retained for the duration of the business relationship and for 36 months thereafter. Email marketing data is retained until you unsubscribe.
Your Rights
Under the UK General Data Protection Regulation, you have the right to access, correct, or delete your personal data, to object to or restrict processing, to withdraw consent at any time, and to lodge a complaint with the Information Commissioner’s Office (ico.org.uk).
To exercise any of these rights, contact me at info@themarketingwatchdog.com. I will respond within 30 days.
Changes to This Policy
I may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
Contact
The Marketing Watchdog
Email: info@themarketingwatchdog.com