The Complete Marketing Audit Guide to Holding Your Agency Accountable
The 7 secrets agencies use to keep charging you for campaigns that don’t work. Covers hidden fees, vanity metrics, contract traps, and what to demand instead…
Agency Accountability Insights
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
How Marketing Agencies Put Your Campaigns on Autopilot
Five concrete signs your campaigns haven’t been actively managed in months. Includes the evidence checklist that reveals whether anyone is actually optimising your ads…
The Junior Account Manager Switch: Why You Met the Expert But Got the Trainee
The pitch-to-delivery gap: how agencies use senior staff to win your business, then hand your account to someone managing 15-20 other clients. How to prevent it…
Google Ads Audit: How to Tell If Your Campaigns Are Actually Being Managed
Five things you can check in your Google Ads account right now to see if your agency has actually touched your campaigns recently. No expertise needed…
Digital Marketing Agency Pricing: The Hidden Fees and Markups Nobody Tells You About
The fee structures agencies never explain upfront. Learn how markups on media spend, hidden platform fees, and creative charges can double your actual cost…
Cost Per Lead Formula: How to Calculate What You’re Really Paying for Each Lead
Your agency says leads cost £50. The real number is probably much higher. A step-by-step formula to calculate what each lead actually costs your business…
The Advertising Markup Scandal: Why UK SMBs Pay Double What They Should
How agencies mark up your ad spend without disclosure. Covers standard vs. inflated rates, where the extra margin hides, and how to negotiate transparency…
Media Buying Transparency: What Your Agency Should (But Probably Won’t) Show You
What happens between your budget leaving your account and an ad appearing on screen. The documentation you should be getting but almost certainly aren’t…
Vanity Metrics vs. Business Metrics: What Your Agency Report Should Actually Show
Impressions, clicks, and likes look good in reports but don’t pay bills. The four characteristics of vanity metrics and the business metrics you should demand instead…
Why Your Marketing Reports Look Great But Sales Are Flat
Every metric is up, every chart trends right, but revenue hasn’t moved. Why this happens, how agencies engineer this disconnect, and the questions that expose it…
Digital Marketing ROI: The Metrics That Actually Matter for Your Business
Forget the 47 metrics in your monthly report. Here are the ones that actually connect to revenue, plus a framework for telling your agency what to track…