Is Your “Custom” Marketing Strategy Actually a Template?
Four ways to test whether your strategy document was written for you, the arithmetic that explains why it probably wasn’t, and the one absence that gives it away.
Agency Accountability Insights
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
The Warning Signs Your Agency Doesn’t Understand Your Industry
Six signs your agency is applying a template to your market, each with a way to check it, and the reframe that matters: your sector knowledge is the asset they’re wasting.
Marketing Awards: Why Industry Expertise Matters More
An award certifies that a campaign impressed other marketers. Here is how to check one properly in five minutes, and the five questions that test real sector knowledge.
The Agency Bait-and-Switch: Why Senior Staff Sell and Junior Staff Deliver
The strategist who won your business was never going to run your account. The economics behind the switch, and the contract terms that stop it happening to you.
Why Your Account Manager Can’t Answer Basic Questions About Your Campaign
When simple questions get vague answers, it usually means the person managing your account doesn’t have the expertise they should. The questions that reveal the truth…
The 30% Annual Turnover Problem: Why Agency Staff Don’t Stay Long Enough to Learn Your Business
By the time your account manager understands your business, they leave. Why agency turnover runs so high and how it quietly damages your marketing performance…
Why Your Marketing Agency Won’t Give You Admin Access (And Why You Should Demand It)
If your agency controls all your ad accounts, analytics, and data, you can’t verify what they’re telling you. What access you need and how to get it…
The Excuses Agencies Use to Avoid Accountability
“The algorithm changed.” “It takes time.” “Your competitors outspent you.” The most common deflections when campaigns underperform, and how to counter each one…
Data Ownership: Who Really Controls Your Marketing Assets?
If you left your agency tomorrow, would you keep your ad accounts, creative assets, and campaign data? What most contracts actually say about who owns what…
Marketing Report Analysis: How to Read Between the Lines of Your Agency’s Numbers
How to spot cherry-picked stats, misleading timeframes, and vanity padding in your monthly agency report. A practical guide to reading what they’d rather you didn’t…