Marketing Agency Contract Red Flags: What to Check Before You Sign
The clauses that shift risk onto you, the ones that trap you in time, and what to negotiate in the fortnight before you sign, while you still have leverage.
Agency Accountability Insights
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
The Liability Escape Hatch: How Agency Contracts Cap What They Owe You
Four separate clauses work together to cap what your agency can owe you. Here is how they stack, what your real ceiling is, and the one question that moves it.
How to Switch Marketing Agency Without Losing Your Campaign History
The barriers are real, but they’re beatable if you prepare before you give notice. What to export, how to open the conversation, and how to run the first ninety days.
Auto-Renewal Clauses: The Deadline That Costs You a Year
The clause that renews your contract while you aren’t looking, the four provisions that travel with it, and the ten minutes on signing day that defeat all of them.
7 Warning Signs Your Marketing Agency Is Taking Advantage of You
A practical checklist of the most common red flags in agency relationships. If you recognise three or more, it’s time for an independent review of your marketing…
Marketing Audit Checklist: Ten Minutes a Month to Check Your Agency
Ten minutes monthly, an hour quarterly, half a day yearly. Every item answerable with evidence rather than impression, and what a bad answer looks like.
Case Study: £170,000 Gone. Twelve Years of Paying an Agency That Couldn’t Get the Basics Right.
£1,200 a month for twelve years. The agency never questioned whether the strategy was working. A real case showing how complacency turns small retainers into massive losses…
£75,000 Lost in 18 Months. And the Reports Looked Fantastic the Entire Time.
A home services company spent £75,000 on an agency whose reports showed constant improvement. Revenue never moved. How vanity metrics masked complete failure…
The Marketing Audit Guide: How to Check What Your Agency Is Actually Delivering
What to check, in what order, and what to do with the answer. The four questions an audit settles, and how to turn the findings into a standard your agency works to.