Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
How to spot cherry-picked stats, misleading timeframes, and vanity padding in your monthly agency report. A practical guide to reading what they’d rather you didn’t…
The clauses that protect the agency, not you. Covers notice periods, IP ownership, liability caps, and the specific wording to look for before signing anything…
What happens when your agency gets it badly wrong? Usually nothing, because the contract is written to limit their liability to almost zero. What to negotiate instead…
Long notice periods, data hostage tactics, and the fear of starting over. The deliberate barriers agencies build into relationships, and how to plan your exit…
The clause that renewed your contract while you weren’t looking. How auto-renewals, rolling terms, and penalty fees lock you into relationships that aren’t working…
A practical checklist of the most common red flags in agency relationships. If you recognise three or more, it’s time for an independent review of your marketing…
A structured, section-by-section checklist to evaluate your agency relationship. Covers reporting, contracts, access, costs, strategy, and team quality. Use it today…
£1,200 a month for twelve years. The agency never questioned whether the strategy was working. A real case showing how complacency turns small retainers into massive losses…
A home services company spent £75,000 on an agency whose reports showed constant improvement. Revenue never moved. How vanity metrics masked complete failure…
The 7 secrets agencies use to keep charging you for campaigns that don’t work. Covers hidden fees, vanity metrics, contract traps, and what to demand instead…
