Marketing Campaigns on Autopilot: How to Check the Change Log
The change log settles whether anyone is managing your account, but only if you read the user column. What counts as real work, and the three shapes that reveal neglect.
Agency Red Flags
Spot the warning signs of an underperforming marketing agency. Learn the red flags, deceptive practices, and manipulation tactics that cost UK businesses thousands.
Agency Accountability Insights
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
Google Ads Audit: Four Settings Your Agency Never Checked
A change log shows what someone altered. It cannot show a default nobody touched. Four Google Ads settings worth checking, and the score that measures the wrong thing.
Media Buying Transparency: Whose Card Is on Your Ad Account?
One question decides whether you can ever verify your ad spend: whose payment method is on the account. What that determines, and the email that settles it.
Why Your Marketing Reports Look Great But Sales Are Flat
Every metric is up, every chart trends right, but revenue hasn’t moved. Why this happens, how agencies engineer this disconnect, and the questions that expose it…
How Agencies Use Impressive Numbers to Hide Poor Performance
Selective reporting, benchmark manipulation, and complexity as cover. The specific tactics agencies use to make bad results look acceptable, and how to see through them…
Is Your “Custom” Marketing Strategy Actually a Template?
Four ways to test whether your strategy document was written for you, the arithmetic that explains why it probably wasn’t, and the one absence that gives it away.
The Agency Bait-and-Switch: Why Senior Staff Sell and Junior Staff Deliver
The strategist who won your business was never going to run your account. The economics behind the switch, and the contract terms that stop it happening to you.
The 30% Annual Turnover Problem: Why Agency Staff Don’t Stay Long Enough to Learn Your Business
By the time your account manager understands your business, they leave. Why agency turnover runs so high and how it quietly damages your marketing performance…
The Excuses Agencies Use to Avoid Accountability
“The algorithm changed.” “It takes time.” “Your competitors outspent you.” The most common deflections when campaigns underperform, and how to counter each one…
Auto-Renewal Clauses: The Deadline That Costs You a Year
The clause that renews your contract while you aren’t looking, the four provisions that travel with it, and the ten minutes on signing day that defeat all of them.