Understand marketing agency pricing, hidden fees, and contract traps. Guidance on what you should pay and how to protect yourself from unfavourable terms.
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
The fee structures agencies never explain upfront. Learn how markups on media spend, hidden platform fees, and creative charges can double your actual cost…
How agencies mark up your ad spend without disclosure. Covers standard vs. inflated rates, where the extra margin hides, and how to negotiate transparency…
If you left your agency tomorrow, would you keep your ad accounts, creative assets, and campaign data? What most contracts actually say about who owns what…
The clauses that shift risk onto you, the ones that trap you in time, and what to negotiate in the fortnight before you sign, while you still have leverage.
Four separate clauses work together to cap what your agency can owe you. Here is how they stack, what your real ceiling is, and the one question that moves it.
The barriers are real, but they’re beatable if you prepare before you give notice. What to export, how to open the conversation, and how to run the first ninety days.
What to check, in what order, and what to do with the answer. The four questions an audit settles, and how to turn the findings into a standard your agency works to.
