Understand marketing agency pricing, hidden fees, and contract traps. Guidance on what you should pay and how to protect yourself from unfavourable terms.
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
The fee structures agencies never explain upfront. Learn how markups on media spend, hidden platform fees, and creative charges can double your actual cost…
How agencies mark up your ad spend without disclosure. Covers standard vs. inflated rates, where the extra margin hides, and how to negotiate transparency…
If you left your agency tomorrow, would you keep your ad accounts, creative assets, and campaign data? What most contracts actually say about who owns what…
The clauses that protect the agency, not you. Covers notice periods, IP ownership, liability caps, and the specific wording to look for before signing anything…
What happens when your agency gets it badly wrong? Usually nothing, because the contract is written to limit their liability to almost zero. What to negotiate instead…
Long notice periods, data hostage tactics, and the fear of starting over. The deliberate barriers agencies build into relationships, and how to plan your exit…
The 7 secrets agencies use to keep charging you for campaigns that don’t work. Covers hidden fees, vanity metrics, contract traps, and what to demand instead…
