Cost Per Lead Formula: How to Calculate What You’re Really Paying for Each Lead
Your agency says leads cost £50. The real number is probably much higher. A step-by-step formula to calculate what each lead actually costs your business…
Marketing ROI
Learn which marketing metrics actually matter for your business. Expert guidance on measuring true ROI, calculating cost per lead, and demanding results that impact your bottom line.
Agency Accountability Insights
Evidence-based analysis of marketing agency practices. No fluff, no spin - just what you need to protect your marketing investment.
Vanity Metrics vs. Business Metrics: What Your Agency Report Should Actually Show
Impressions, clicks, and likes look good in reports but don’t pay bills. The four characteristics of vanity metrics and the business metrics you should demand instead…
Digital Marketing ROI: The Metrics That Actually Matter for Your Business
Forget the 47 metrics in your monthly report. Here are the ones that actually connect to revenue, plus a framework for telling your agency what to track…
Marketing Report Analysis: How to Read Between the Lines of Your Agency’s Numbers
How to spot cherry-picked stats, misleading timeframes, and vanity padding in your monthly agency report. A practical guide to reading what they’d rather you didn’t…
The Complete Marketing Audit Guide to Holding Your Agency Accountable
The 7 secrets agencies use to keep charging you for campaigns that don’t work. Covers hidden fees, vanity metrics, contract traps, and what to demand instead…